We are excited to announce that The Equine Market will soon be opening applications for our very first Brand Ambassador Programme, with applications expected to open from mid June onwards.

As a brand built by everyday equestrians, for everyday equestrians, this is something we have wanted to do for a long time. But we also want to be honest about what we are looking for and what being an ambassador for The Equine Market actually means.

This is not about finding the rider with the biggest following or the most polished social media feed.

We are looking for genuine people who truly support what we are building.

At The Equine Market, our mission is simple. We want to make horse riding more affordable, accessible and safer for everyday riders.

Because of that, we want ambassadors who genuinely understand and support the platform before applying.

For us, that support looks like:

We believe genuine support says far more than follower numbers ever will.

One of the biggest misconceptions around ambassador programmes is that you need huge numbers online to be considered.

That is not what we are focused on.

We are far more interested in:

Some of the best ambassadors are grassroots riders who simply love helping others and actively support the brands they work with.

We also want to set clear expectations from the beginning.

If selected, ambassadors will be expected to actively use and promote The Equine Market platform throughout their ambassador period.

This includes:

Most importantly, we want ambassadors who genuinely use the platform themselves and understand the experience they are promoting to others.

We want real partnerships with real riders.

One thing that matters hugely to us is supporting grassroots equestrians.

We know how expensive horses can be and how difficult it can sometimes feel just to stay in the sport.

As part of our ambassador programme, we will be offering a monetary contribution towards everyday horse costs for one selected rider every 6 months.

It may not be life changing money, but we hope it helps make things a little easier.

Rather than keeping the same sponsorship team forever, we want to rotate opportunities every 6 months so more riders have the chance to be involved and supported.

The Equine Market was created to help riders save money, make money and stay involved in the sport they love.

We want ambassadors who genuinely believe in that mission and want to help us grow a platform that supports the wider equestrian community.

If that sounds like you, keep an eye on our socials over the coming weeks as applications will be opening from mid June onwards.

We cannot wait to see who applies!